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By the late 1970s, The Plaza consisted of a small, fully enclosed section (connecting the three department stores) and a sprawling outdoor mall (featuring Woolworth's and Acme Markets).
It was around this time Kravco noticed a demand for more upscale shopping in the northwest Philadelphia market.
King of Prussia Mall is anchored by Nordstrom, Macy's, Neiman Marcus, Bloomingdale's, Lord & Taylor, Dick's Sporting Goods, and Primark and a diverse merchant mix of over 400 stores, including a collection of luxury retailers.
The mall is managed by Simon Property Group of Indianapolis, who owns 97%.
For the first time, King of Prussia visitors were inside all the time.
Through the 1980s, The Plaza sported such stores as Woolworth's, Herman's World of Sporting Goods, and a Lionel "Kiddie City" toy store. The Plaza also featured two 1980s style video arcades, each named Spaceport, and the RKO Stanley Warner (later Sam Eric, and then United Artists Plaza) movie theater which, in an era before multiplexes, had only one extra large 70m screen.
The mall, which opened in 1963, consisted of two distinct buildings known as The Plaza and The Court until August 2016, when a major expansion was completed and the two buildings were finally connected to create one massive shopping mall. Mall Boulevard passes under a portion of the shopping mall.
The eastern portion of the mall (originally known as the Court) has two anchor stores, Macy's and Bloomingdale's.It originally had a third anchor, Abraham & Straus, which sold its store in 1988 to Strawbridge and Clothier, which subsequently relocated to the former Wanamaker location at The Plaza in 1996 upon its acquisition by May Department Stores Co.Its spot was redeveloped as the Pavilion at King of Prussia.Kravco decided to embark on an ambitious campaign to almost completely rebuild The Plaza to make it just as attractive to upscale retailers as The Court and to begin marketing the two malls as a single entity (a pedestrian bridge and walkway connecting the malls was constructed around this time, though there have always been informal passageways from one to the other).The former Acme Markets location was demolished during this project; beforehand it moved a bit down the road into a new building, with a strip mall including a Tower Records shop (since closed).
In addition, Sears was added to The Plaza, relocating from Norristown.