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Sean, meanwhile, had been talking about potentially building out a dating product for a while, so the two were paired together based on the compatibility of their two passion projects.
Over the course of the hackathon in February, they built the first prototype of Tinder.
They asked Gullov-Singh’s advice on marketing tactics for different ideas.
In late January 2012, Sean was hired into the Hatch Labs incubator (funded partially by IAC and partially by Xtreme Labs) as general manager under CEO Dinesh Moorjani.
Muñoz was working on an interest graph back-end that helped match people and local shops based on interests.All four of these people were working on the Cardify loyalty app at the time.Like Tinder — especially its first prototype Match Box — Cardify’s design was inspired heavily by a deck of cards. From March through April, the team often worked out of Justin’s personal office, as the Los Angeles-based Hatch offices didn’t offer the same level of resources as their NY counterpart.But without defending his actions, it’s important to look at the different pieces of this puzzle, especially as the case involves accusations against not just Justin, but also Tinder as a company and its majority shareholder IAC.I’ve spoken to numerous sources who were present at the beginning stages of Tinder, most of whom wish to remain anonymous because of the lawsuit.
Whitney claims that after beginning work in May 2012, her responsibilities were focused on college campus marketing for Tinder.