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In the 1960s, Hollywood actress Jane Withers gained fame as "Josephine the Plumber", a character in a long-running and popular series of television commercials for "Comet" cleansing powder that lasted into the 1970s.This character was based on the original "Rosie" character.The individual who was the inspiration for the song was Rosalind P. Monroe was asked to star in a promotional film about the war effort at home.Walter, who "came from old money and worked on the night shift building the F4U Corsair fighter." Later in life Walter was a philanthropist, a board member of the WNET public television station in New York and an early and long-time supporter of the Charlie Rose interview show. She worked as a riveter at the Willow Run Aircraft Factory in Ypsilanti, Michigan, building B-24 bombers for the U. The song "Rosie the Riveter" was popular at the time, "Rosie" went on to become perhaps the most widely recognized icon of that era.Many of these women were already working in a lower paying job or were returning to the work force after being laid off during the depression.Only three million new female workers entered the workforce during the time of the war.Women were riveting housewives in slacks, not mother, domestic beings, or civilizers." After the war, the "Rosies" and the generations that followed them knew that working in the factories was in fact a possibility for women, even though they did not reenter the job market in such large proportions again until the 1970s.
Government campaigns targeting women were addressed solely at housewives, likely because already-employed women would move to the higher-paid "essential" jobs on their own, Many of the women who took jobs during World War II were mothers.The term "Rosie the Riveter" was first used in 1942 in a song of the same name written by Redd Evans and John Jacob Loeb.The song was recorded by numerous artists, including the popular big band leader Kay Kyser, and it became a national hit.World War II was similar to World War I in that massive conscription of men led to a shortage of available workers and therefore a demand for labor which could only be fully filled by employing women.Nearly 19 million women held jobs during World War II.
She died from kidney failure on May 31, 1997, in Clarksville, Indiana where she was a resident, at the age of 77.