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We got to involve financial markets, we got to involve every level of government, we got to involve civil society and so on.
And that was fine, and I think if you’re dealing with engineers then that’s a good way to go, to match the environmental dimension to all this put together.To some degree there is this sort of battle between different labels, different branding and different bits of this agenda.Fundamentally I don’t terribly mind what language is used, I really don’t mind if people never use the term triple bottom line or sustainability again as long as they understand the nature and scale of the problems we face and respond to it in the appropriate way.So instead of just simply taking the financial bottom line, I extended it to the economic dimensions as well, which almost no companies when they are doing their annual report and accounts, cover.At the time that seemed to be a slightly revolutionary agenda. We looked into getting intellectual property rights on it because we wanted to make sure no one else could.
In some cases that’s through public borrowing, and the levels of public debt and the global laws are quite astounding. And then we have this climate change where again we are cascading environmental debts.