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In this excerpted interview, we discuss the implications of adaptive content and why she continues to give talks at e Z events.
In the full interview, now available on e Z’s Medium profile, we delve into what makes Pro Publica’s website awesome, and why we should still get hot and bothered by the term “information architecture." The talk that I’m going to give is a little more nuanced perspective on some of the benefits and drawbacks of adaptive content.
My argument is that device is always an inaccurate proxy for context.
I think people who are recommending e Z as a solution to their clients feel great about recommending it. I personally enjoyed speaking in the past because it was a great mix of client-focused, really thoughtful approaches on to how to solve some business-related challenges in media and publishing, but also with solid depth of technical expertise for developers who are coming to understand more about the platform.
Day three of the 2015 e Z Conference in New York will see digital UX crusader Karen Mc Grane dissect her latest thoughts on digital trends, particularly adaptive content.
Mc Grane, who has lead major redesigns of websites like , is a sought-after speaker for her entertaining delivery and trenchant insight.
I see a lot of, I guess I would say, short-sighted thinking, where people will argue against responsive design and present adaptive as a better alternative. I see them as extremely complimentary strategies, and I guess my attitude is you are going to need a website, it is going to have to be responsive, so quit dicking around with viewing that responsive is the incorrect solution, just because you can identify some narrow scenarios in which adaptive is required.
Rather, think of them as complementary, and use adaptive only in the very limited scenarios when it is absolutely required.
To expand on my previous point a little bit, I do see a sort of naive understanding of what goes into adaptive and I think in particularly to the contrast to what the benefits and drawbacks of responsive design are.